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    he “save the boobies” campaigns that   Beautiful Under Armour Playing Basketball T-Shirt  . I have seen all seem to be centered around breast cancer prevention techniques and educating women on how to detect breast cancer early. The idea being that if you detect the cancer early something like a mastectomy won’t be necessary, and thus the boobies are saved. If it encourages people to be aware of the warning signs of breast cancer and keep an eye out, is that not a good thing? I’m sensitive to this argument but prevention is a big theme in most awareness campaigns I’ve seen. This is, of course, anecdotal (so is yours, to be fair) but prevention is  usually  the big part of (and implicit in) awareness I was talking about. The focal point is about protecting your breasts even if that’s ultimately going to lead to breast cancer prevention. If the ‘save the boobies’ campaign has helped people get treatment or survive that otherwise would not h...